The Latest Logo Design Trends That Will Be Everywhere in 2020
Introduction
Welcome to Worden Design, the leading experts in website development and graphic design. In this article, we will explore the latest logo design trends that are predicted to dominate the design landscape in 2020. Whether you are a business owner, a designer, or simply interested in design trends, this comprehensive guide will provide you with valuable insights and inspiration.
Minimalism and Simplicity
In 2020, minimalist logo designs will continue to gain popularity. With the rise of responsive web design and the need for adaptable logos, minimalism offers a clean and versatile solution. Simple shapes, clean lines, and negative space are key elements in achieving a minimalist logo. By focusing on essential design elements and stripping away unnecessary details, minimalist logos are both timeless and effective.
Geometric Shapes
Geometric shapes have been a popular choice in logo design for several years, and this trend is set to continue in 2020. From circles and squares to triangles and hexagons, geometric logos create a strong visual impact. The use of bold, structured shapes evokes a sense of stability and professionalism. Geometric logos are versatile and can be adapted to suit various industries and brand personalities.
Typography and Lettering
The use of typography and lettering as a prominent element in logo design is a trend that will flourish in 2020. Unique and custom lettering adds a personal touch to a brand, making it instantly recognizable. Handwritten fonts, calligraphy, and bold typography are all techniques that designers are using to create memorable logos. By combining typography with other design elements, such as icons or illustrations, designers can craft logos that truly stand out.
Color Gradients
Color gradients have been making a comeback in web and graphic design, and they are set to make a big impact in logo design in 2020. Gradients add depth and dimension to logos, making them visually appealing and eye-catching. When used effectively, gradients can evoke certain emotions and create a sense of vibrancy. From subtle transitions to bold combinations, color gradients offer endless possibilities for logo design.
Letterforms and Negative Space
Letterforms and negative space are powerful tools in logo design and will be prominently seen in 2020. By creatively manipulating letterforms and utilizing negative space, designers can develop logos with hidden meanings and added depth. This approach not only adds an element of intrigue but also allows for a visually engaging logo that captures attention and leaves a lasting impression.
Illustration and Mascots
Illustration and mascots are effective ways to inject personality and playfulness into a logo. In 2020, we can expect to see more brands incorporating custom illustrations or mascots into their logos. These elements help to create a unique brand identity and establish an emotional connection with the target audience. The use of illustrations and mascots allows for storytelling and differentiation, making logos more memorable and engaging.
Conclusion
As we dive into 2020, it's clear that logo design trends are evolving to meet the demands of a dynamic and ever-changing design landscape. The latest trends, such as minimalism, geometric shapes, typography, color gradients, letterforms, and illustrations, offer a diverse range of options for businesses and designers alike. At Worden Design, we stay at the forefront of these trends to provide our clients with compelling and effective logo designs that drive success. Contact Worden Design today to find out how we can help you stand out with a logo that represents your brand's vision and values!
